Oscar Wylee, an optometry and eyewear retailer, targeted socially-conscious consumers by promising to support charitable causes. Specifically, they promised that each time a consumer purchased a pair of spectacles they would donate a pair to someone in need.
But its actions did not match its promises. They donated only one pair for every 100 pairs sold.
This landed Oscar Wylee in Court, where it was ordered to pay a fine of $3.5 million.
The lesson is that the Consumer Regulator, the ACCC, will use the full force of the Australian Consumer Law to bring retailers who make false promises into line.