Business Law

NAMES AND LOGOS:

Business and product names are the brand names and logos the badges of a business and its products. Considerable thought goes into selecting business name and creating the logo. Often considerable money is spent promoting the name and the logo. When a business discovers that a competitor is using a similar name or logo, it is a distressing experience and thoughts turn to protection.

Protecting the name and the logo requires a mixture of taking all steps necessary to register the name and the logo, and knowing what your legal rights are when met with the situation of a competitor using a similar, misleading name and logo.

These articles look at protection strategies for names as business names, company names, domain names and names and also logos as trade marks, before and after a similar name or logo is noticed.

PROTECTION STRATEGIES

CREDIT RISK STRATEGIES FOR YOUR BUSINESS